MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and